The hashtag #dupe has racked up 400,000 posts and millions of views on TikTok. Hunting for dupes has become a sport, with creators earning a livelihood by comparing $15 moisturizers to $90 ones. More ...
The founder of Melbourne-based body care brand Sundae Body has urged beauty brands not to be threatened by dupes, but to think of them as a cultural compliment to the original brand or product. Lizzie ...
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