Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

The latest study links attention to brand equity and sales, arguing that performance-focused spending may be limiting ...

Dentsu study ‘The Brand Reset’ links attention, brand equity and sales, indicating digital video and connected TV can match ...

Are you planning to watch Pradeep Ranganathan and Krithi Shetty’s Love Insurance Kompany (LIK) in theaters? Here is the ...

InvestSuite StoryTeller automates portfolio reporting with AI, creating personalized narratives for advisors and clients.

If you haven’t heard, point-and-shoot cameras are trendy again. Gen Zers are steering clear of interchangeable-lens cameras ...

At Mobility Move in Berlin, Markus Fischer outlines Daimler Buses’ electric bus strategy – from the new NMC4 battery to depot ...

Brands can now use dynamic features to enhance a single video asset, helping them stand out. These enhancements are available across various formats: in-stream/CTV, out-stream, and display-allowing ...

The holding company behind Tatari, Vault, and Upstream earns independent validation of its security and data practices The cross-infrastructure commitment signals to enterprise advertisers, publishers ...

Maricopa County Supervisor Steve Gallardo drops in to talk about the board’s fight with County Recorder Justin Heap. Then ...

We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

Welcome to the new-look movie set, where the quiet hum of a coding floor has replaced the cacophony of cameras, clapperboards ...