Jacqueline Ingram, WPP Media National Head of Client Development, Advanced DOOH ...

Publishing remained the largest hiring sector with 422 jobs, followed by TV/Streaming (181), Radio/Podcast (116) and B2B ...

NIQ and Adsquare collaborate to bring GeoPurchase Audiences to the programmatic ecosystem across Europe and North America.

Marketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top ...

Influence builds across layered interactions long before a click appears in a report. That reality is why proximity is ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

PatientPoint® today announced it has received expanded Media Rating Council (MRC) accreditation for metrics reported through both its Digital Campaign Report and Campaign Delivery Report, encompassing ...

In cities, brands fight for seconds against scrolling thumbs; beyond them, they gain time, context, and deeper recall. The ...

BIA lifts its 2026 local advertising forecast to $184.5B, with radio over-the-air at $10.08B and digital radio up 5% to $2.38 ...

CHANTILLY, Va.—BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting ...

BIA Advisory Services is increasing its total local ad revenue forecast by $2.8 million. How is that possible, given the well-publicized core revenue woes of many publicly traded radio broadcasting ...

BIA’s forecast highlights a two-speed market and key growth verticals while introducing DOOH ad forecast estimates to the ...