Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Elon Musk is betting that AI’s future lies not on Earth, but in orbit — a claim he has put at the centre of his ...

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the ...